Green ingredients are still wildly popular in beauty; in fact, naturally-sourced components are more a staple than a novelty! Wellness from the inside out is key to keeping loyal customers.
 
For example, hair care line Kerarganic (the name stems from its original line, an argan oil-fueled smoothing system) is expanding its range of natural beauty products with the new Kakawa Hair Health Rescue Collection. Featuring a shampoo, residue removal, conditioning cream and a hair mask, all SKUs are infused with the powerful cacao ingredient to help damaged and weakened locks, even hair loss.
 
“Having handy a set of uniquely formulated products tapping the amazing benefits of cocoa extract for everyday use with the ability not only to repair current damages but to prevent future damages as well is something users will love,” said Company Founder Admir Serrano.
 
Kakawa Hair Health Rescue Collection is designed to restore hair to a state of total health by using the four newly-launched products as directed.  
 
“After learning about how cacao is important to our general health, we wanted to connect the benefit of cacao for healthy hair,” added Serrano. “Cacao contains fat, proteins, tannins, vitamins, minerals and organic acids, among other components that are needed for the nutrition of the scalp and hair follicles, as well as improvement to the hair structure.”
 
Also new for the season is Kerarganic’s OneStep Hair Rejuvenation System, which has been carefully formulated with select fruits, seeds and root extracts known for their healing properties, said the company founder. 
 
“Users will enjoy its rich formulation combining caviar extract and an array of carefully selected ingredients with the power to transform the most damaged hair, bringing it to its natural state of health in one treatment,” said Serrano.
 
Meanwhile, OneStep is Kerarganic's safe alternative to maintain hair straight and healthy after chemical relaxing. 
 
“In addition, not only the best natural keratin with its structural amino acids has been added, but several other amino acids just as crucial for healing and rejuvenating damaged hair,” Serrano noted.
 
Kerarganic has been creating and distributing products globally for over seven years and has grown to include shampoos, repair and color enhancing conditioners and masks, oils, scalp care, and styling aids products, but according to newly-appointed CEO Jose Luis Vara, the timing is right for an introduction into the US marketplace.
 
“For the past seven years we have been exporting our products abroad, where they have gained popularity among the most diverse ethnic groups, from North Africa to Middle Eastern countries to the Balkans and Europe,” said Vara. “Starting this year, we have decided to focus also on the American market and make our brand popular here as well.”
 
Kerarganic hair care brand differentiates itself from others in the market with its total hair health focus, noted its founder.
 
“We focus on the total health of the hair, from the roots to the tips, creating unique solution-focused products formulated with the best ingredients available, both natural and organic, so that our clients can experience and enjoy to the fullest the hair of their dreams,” said Serrano.
 
More info: http://kerarganic.com